Challenging times reveal our character

This pandemic has presented us with new challenges that we must take head-on with all the courage and determination we can muster. At Bloomberry, we believe that challenges are opportunities to improve ourselves—and therefore, we have taken on and powered through many other trials in the past.

Our team members, the driving force behind our success so far —heroes in their own ways— continue to work tirelessly, whether on property or from their homes, to make sure that the company’s limited operations run smoothly. Despite the current situation, we are making sure that the over 100 long-stay guests at Solaire receive services that are on par with our five-star reputation.

At this time, the health and safety of our team members and guests are our top priority. We continue to enforce strict social distancing rules for both team members and guests on property while providing proper hygiene paraphernalia and enhanced cleaning protocols. Back of house employees are also encouraged to work from home.

I thank our team members for their resiliency and bravery— with your efforts, our company will be able to admirably overcome this pandemic.


We are truly all in this together

One of the many reasons we generate revenue is to be able to give back to our community. We believe that the current situation calls us to give back more than what is legally required as we play our role in flattening the curve.

The Bloomberry Cultural Foundation (BCFI), our Corporate Social Responsibility arm under Bloomberry Resorts & Hotels, Inc., has been active in providing assistance to government efforts to fight the COVID-19 pandemic. It has procured medical supplies and personal protective equipment (PPE), retrofitted facilities to become treatment facilities, and distributed relief goods and supplies. To date, BCFI has donated over P600 million for these efforts.

It goes to show that to be able to thrive in challenging times, we must focus on helping each other by selflessly sharing our strengths.

All of us have different, but equally important roles to play. Let us move forward, united in the goal of defeating this virus.


Preparing to restart

Even as the Enhanced Community Quarantine (ECQ) covering Metro Manila is extended into mid-May, our team continues to prepare for our eventual reopening. We anticipate a slow restart of operations as we gauge the market’s response after the ECQ is lifted. At this time, all our team members are undergoing a screening process that involves an interview and COVID-19 testing. We are doing this to ensure that all the employees we allow to return to work are healthy and in the best shape to provide our outstanding signature service.

I hope that you and your loved ones are keeping safe and healthy during these unprecedented times. Let’s all play our part in flattening the curve. Instead of looking at the future with uncertainty, let us think about the new possibilities that comes after overcoming this pandemic.



Enrique K. Razon Jr.

Chairman of the Board and Chief Executive Officer


See our COVID-19 response here.

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