An unrivalled reputation for quality and expertise.
Headquartered in Geneva, Rolex is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The Superlative Chronometer certification, symbolized by the Rolex green seal – ensures excellent performance along with a five-year guarantee.
Rolex at Lucerne
Established in 1982, Lucerne continues to be the country’s premier purveyor of luxury timepieces. To build on the growing interest in handcrafted mechanical timepieces, the company operates several multi-brand watch stores under the names Lucerne, LeTemps, Chronos, L'Atelier Lucerne, and The Watch House. Lucerne also operates mono-brand boutiques such as Rolex.
For the Lucerne Group, A fine watch is an object of art, an heirloom to be treasured, and a tradition that spans many generations.